Illustration

A feature illustration for partnership.

Illustrations tell the brand's story with bold compositions, strong brand colour, and clean line work, always focused on people and the connections between them.

Types

Illustrations come in three tiers, from the most detailed to the simplest.

Tier	Use
Hero	Narrative scenes with three or more people, for campaigns and landing pages, 1200px wide or more. The hero set is still being drawn.
Feature	One story about a feature or service, often a metaphor, for feature pages, sales material, and email headers, 600px to 1200px wide.
Spot	A single idea with few elements, for empty states, dividers, help content, and small pieces, 48px to 300px wide.

In product, keep feature illustrations literal and focused on what the feature does. In marketing, lean into the benefit and the excitement.

Library

Every spot illustration, searchable by name or tag. Copy its SVG into a design, or download it as an SVG or a 1024px PNG from its menu. Each keeps its brand colours on any background.

176 of 176 illustrations

Abstract meat
shape, decoration
/brand/illustrations/abstract-meat.svg
Abstract ring
shape, decoration
/brand/illustrations/abstract-ring.svg
Abstract tube
shape, decoration
/brand/illustrations/abstract-tube.svg
Ampersand
letter, type
/brand/illustrations/ampersand.svg
Apple
nature, outdoors
/brand/illustrations/apple.svg
Arch curve 1
shape, decoration
/brand/illustrations/arch-curve-1.svg
Arch curve 2
shape, decoration
/brand/illustrations/arch-curve-2.svg
Arch window
venue, place
/brand/illustrations/arch-window.svg
Arrow
growth, reporting
/brand/illustrations/arrow.svg
Arrow down
growth, reporting
/brand/illustrations/arrow-down.svg
Arrow turn up
growth, reporting
/brand/illustrations/arrow-turn-up.svg
Arrow up right
growth, reporting, roadie
/brand/illustrations/arrow-up-right.svgArrowUpRight
Badge of honor
entertainment, fun
/brand/illustrations/badge-of-honor.svg
Ban prohibit
status, help
/brand/illustrations/ban-prohibit.svg
Bang
status, help
/brand/illustrations/bang.svg
Bill paper
money, sales
/brand/illustrations/bill-paper.svg
Block corner
shape, decoration
/brand/illustrations/block-corner.svg
Block dash
shape, decoration
/brand/illustrations/block-dash.svg
Block i slim
shape, decoration
/brand/illustrations/block-i-slim.svg
Block l corner
shape, decoration
/brand/illustrations/block-l-corner.svg
Block l left
shape, decoration
/brand/illustrations/block-l-left.svg
Block l right
shape, decoration
/brand/illustrations/block-l-right.svg
Block stairs
shape, decoration
/brand/illustrations/block-stairs.svg
Block t cross
shape, decoration, status, help
/brand/illustrations/block-t-cross.svg
Block z zigzag left
shape, decoration
/brand/illustrations/block-z-zigzag-left.svg
Block z zigzag right
shape, decoration
/brand/illustrations/block-z-zigzag-right.svg
Block zigzag vertical left
shape, decoration
/brand/illustrations/block-zigzag-vertical-left.svg
Block zigzag vertical right
shape, decoration
/brand/illustrations/block-zigzag-vertical-right.svg
Book
digital, communication
/brand/illustrations/book.svg
Bookmark
digital, communication
/brand/illustrations/bookmark.svg
Bookmark ribbon
digital, communication
/brand/illustrations/bookmark-ribbon.svg
Bow
hospitality, events
/brand/illustrations/bow.svg
Bridge arch
venue, place
/brand/illustrations/bridge-arch.svg
Bubble circle
shape, decoration, digital, communication
/brand/illustrations/bubble-circle.svg
Bubble rotate
digital, communication
/brand/illustrations/bubble-rotate.svg
Bubble smoke
digital, communication
/brand/illustrations/bubble-smoke.svg
Bubble square
shape, decoration, digital, communication
/brand/illustrations/bubble-square.svg
Bush
nature, outdoors
/brand/illustrations/bush.svg
Cactus
nature, outdoors
/brand/illustrations/cactus.svg
Camera
digital, communication
/brand/illustrations/camera.svg
Cat
animals, fun
/brand/illustrations/cat.svg
Cd disc vinyl
music, live music
/brand/illustrations/cd-disc-vinyl.svg
Check correct
status, help
/brand/illustrations/check-correct.svg
Chestnut
nature, outdoors
/brand/illustrations/chestnut.svg
Christmas tree
nature, outdoors
/brand/illustrations/christmas-tree.svg
Circle tube
shape, decoration
/brand/illustrations/circle-tube.svg
Circle tube 2
shape, decoration
/brand/illustrations/circle-tube-2.svg
Cloud
nature, outdoors
/brand/illustrations/cloud.svg
Cloud puff
nature, outdoors, shape, decoration
/brand/illustrations/cloud-puff.svg
Cloud rotate
nature, outdoors
/brand/illustrations/cloud-rotate.svg
Clover
nature, outdoors
/brand/illustrations/clover.svg
Cow
animals, fun
/brand/illustrations/cow.svg
Cowboy hat
entertainment, fun, animals, roadie
/brand/illustrations/cowboy-hat.svgCowboyHat
Crescent moon
object
/brand/illustrations/crescent-moon.svg
Cross
status, help
/brand/illustrations/cross.svg
Cross false
status, help
/brand/illustrations/cross-false.svg
Crown
entertainment, fun
/brand/illustrations/crown.svg
Cup coffee
hospitality, events
/brand/illustrations/cup-coffee.svg
Cursor
digital, communication, roadie
/brand/illustrations/cursor.svgCursor
Cursor hand
digital, communication, people, partners
/brand/illustrations/cursor-hand.svg
Diamond
shape, decoration
/brand/illustrations/diamond.svg
Diamond rhombus
shape, decoration
/brand/illustrations/diamond-rhombus.svg
Diamond shape
shape, decoration
/brand/illustrations/diamond-shape.svg
Double square
shape, decoration
/brand/illustrations/double-square.svg
Ellipse circle
shape, decoration
/brand/illustrations/ellipse-circle.svg
Exclamation mark
status, help
/brand/illustrations/exclamation-mark.svg
Explode
energy, highlight
/brand/illustrations/explode.svg
Eye
digital, communication
/brand/illustrations/eye.svg
Eye crossed
digital, communication, status, help
/brand/illustrations/eye-crossed.svg
Fire
energy, highlight
/brand/illustrations/fire.svg
Fish
animals, fun
/brand/illustrations/fish.svg
Flag
venue, place
/brand/illustrations/flag.svg
Flag pole
venue, place
/brand/illustrations/flag-pole.svg
Flash light
status, help
/brand/illustrations/flash-light.svg
Flower
nature, outdoors
/brand/illustrations/flower.svg
Flower abstract
nature, outdoors, shape, decoration
/brand/illustrations/flower-abstract.svg
Flower bloom
nature, outdoors
/brand/illustrations/flower-bloom.svg
Flower bloom asterisk
nature, outdoors
/brand/illustrations/flower-bloom-asterisk.svg
Flower cross
nature, outdoors, status, help
/brand/illustrations/flower-cross.svg
Flower cute
nature, outdoors
/brand/illustrations/flower-cute.svg
Flower rotate
nature, outdoors
/brand/illustrations/flower-rotate.svg
Flower spiral
nature, outdoors, roadie
/brand/illustrations/flower-spiral.svgFlowerSpiral
Flower star
nature, outdoors, energy, highlight
/brand/illustrations/flower-star.svg
Flower tulip
nature, outdoors
/brand/illustrations/flower-tulip.svg
Football
entertainment, fun, roadie
/brand/illustrations/football.svgFootball
Ghost
entertainment, fun
/brand/illustrations/ghost.svg
Globe world
venue, place
/brand/illustrations/globe-world.svg
Grass
nature, outdoors
/brand/illustrations/grass.svg
Hand
people, partners, roadie
/brand/illustrations/hand.svgHand
Heart
people, partners, roadie
/brand/illustrations/heart.svgHeart
Heart pixel
people, partners
/brand/illustrations/heart-pixel.svg
Hexagon
shape, decoration
/brand/illustrations/hexagon.svg
High five
people, partners, roadie
/brand/illustrations/high-five.svgHighFive
House pentagon
venue, place, shape, decoration
/brand/illustrations/house-pentagon.svg
L shape
shape, decoration
/brand/illustrations/l-shape.svg
Leaf
nature, outdoors
/brand/illustrations/leaf.svg
Leaf tree
nature, outdoors
/brand/illustrations/leaf-tree.svg
Letter a
letter, type
/brand/illustrations/letter-a.svg
Letter d
letter, type
/brand/illustrations/letter-d.svg
Letter e
letter, type
/brand/illustrations/letter-e.svg
Letter h
letter, type
/brand/illustrations/letter-h.svg
Letter i
letter, type
/brand/illustrations/letter-i.svg
Letter l
letter, type
/brand/illustrations/letter-l.svg
Letter n
letter, type
/brand/illustrations/letter-n.svg
Letter p
letter, type
/brand/illustrations/letter-p.svg
Letter q
letter, type
/brand/illustrations/letter-q.svg
Letter r
letter, type
/brand/illustrations/letter-r.svg
Letter s
letter, type
/brand/illustrations/letter-s.svg
Letter t
letter, type
/brand/illustrations/letter-t.svg
Letter v
letter, type
/brand/illustrations/letter-v.svg
Letter y
letter, type
/brand/illustrations/letter-y.svg
Lightning bolt
energy, highlight
/brand/illustrations/lightning-bolt.svg
Magnet
status, help
/brand/illustrations/magnet.svg
Magnify glass
digital, communication
/brand/illustrations/magnify-glass.svg
Mail
digital, communication
/brand/illustrations/mail.svg
Map pin
venue, place, roadie
/brand/illustrations/map-pin.svgMapPin
Mobile phone
digital, communication
/brand/illustrations/mobile-phone.svg
Money cash
money, sales
/brand/illustrations/money-cash.svg
Mountain
venue, place
/brand/illustrations/mountain.svg
Note
music, live music
/brand/illustrations/note.svg
Note eighth music
music, live music
/brand/illustrations/note-eighth-music.svg
Note half music
music, live music
/brand/illustrations/note-half-music.svg
Note music
music, live music, roadie
/brand/illustrations/note-music.svgNoteMusic
Number 0 zero
number, count
/brand/illustrations/number-0-zero.svg
Number 1 one
number, count
/brand/illustrations/number-1-one.svg
Number 2 two
number, count
/brand/illustrations/number-2-two.svg
Number 3 three
number, count
/brand/illustrations/number-3-three.svg
Number 4 four
number, count
/brand/illustrations/number-4-four.svg
Number 5 five
number, count
/brand/illustrations/number-5-five.svg
Number 6 six
number, count
/brand/illustrations/number-6-six.svg
Number 7 seven
number, count
/brand/illustrations/number-7-seven.svg
Number 8 eight
number, count
/brand/illustrations/number-8-eight.svg
Number 9 nine
number, count
/brand/illustrations/number-9-nine.svg
Octagon
shape, decoration
/brand/illustrations/octagon.svg
Partnership
people, partners
/brand/illustrations/partnership.svg
Peanut 1
shape, decoration
/brand/illustrations/peanut-1.svg
Peanut 2
shape, decoration
/brand/illustrations/peanut-2.svg
Pencil
digital, communication
/brand/illustrations/pencil.svg
Pentagon
shape, decoration
/brand/illustrations/pentagon.svg
Pie chart
growth, reporting
/brand/illustrations/pie-chart.svg
Pie slice
growth, reporting
/brand/illustrations/pie-slice.svg
Piece cake
hospitality, events
/brand/illustrations/piece-cake.svg
Piece cake square
shape, decoration, hospitality, events
/brand/illustrations/piece-cake-square.svg
Pine cones
nature, outdoors
/brand/illustrations/pine-cones.svg
Pixel cross joy stick
entertainment, fun, status, help
/brand/illustrations/pixel-cross-joy-stick.svg
Puzzle cube
entertainment, fun
/brand/illustrations/puzzle-cube.svg
Quarter circle
shape, decoration
/brand/illustrations/quarter-circle.svg
Question mark
status, help
/brand/illustrations/question-mark.svg
Rainbow
growth, reporting
/brand/illustrations/rainbow.svg
Rock
nature, outdoors
/brand/illustrations/rock.svg
S line
shape, decoration
/brand/illustrations/s-line.svg
Sand glass
status, help
/brand/illustrations/sand-glass.svg
Shrub
nature, outdoors
/brand/illustrations/shrub.svg
Shuriken star spiral
energy, highlight
/brand/illustrations/shuriken-star-spiral.svg
Sign
venue, place
/brand/illustrations/sign.svg
Sparkling glitter star
energy, highlight
/brand/illustrations/sparkling-glitter-star.svg
Sparkling glitter star rotate
energy, highlight
/brand/illustrations/sparkling-glitter-star-rotate.svg
Sparkling glitter wink
energy, highlight
/brand/illustrations/sparkling-glitter-wink.svg
Sponge
status, help
/brand/illustrations/sponge.svg
Square cube box
shape, decoration
/brand/illustrations/square-cube-box.svg
Stamp frame
shape, decoration
/brand/illustrations/stamp-frame.svg
Star
energy, highlight
/brand/illustrations/star.svg
Star rotate
energy, highlight
/brand/illustrations/star-rotate.svg
Sticker circle
shape, decoration
/brand/illustrations/sticker-circle.svg
Sun
nature, outdoors
/brand/illustrations/sun.svg
Tape cassette music
music, live music
/brand/illustrations/tape-cassette-music.svg
Ticket
tickets, events, roadie
/brand/illustrations/ticket.svgTicket
Ticket side
tickets, events
/brand/illustrations/ticket-side.svg
Ticket tag
tickets, events
/brand/illustrations/ticket-tag.svg
Triangle prism
shape, decoration
/brand/illustrations/triangle-prism.svg
Triple semi circle
shape, decoration
/brand/illustrations/triple-semi-circle.svg
Vase
hospitality, events
/brand/illustrations/vase.svg
Washi tape
shape, decoration
/brand/illustrations/washi-tape.svg
Web page
digital, communication
/brand/illustrations/web-page.svg
Wine glass
hospitality, events, roadie
/brand/illustrations/wine-glass.svgWineGlass
Wing
animals, fun
/brand/illustrations/wing.svg

Brand pillars

Four spot illustrations stand for the brand's partnership pillars.

Pillar	Illustration	Stands for
People	Heart	The team's expertise and relationships
Service	Hand	Personal service
Marketing	Arrow up right	Growth and promotional support
Platform	Cursor	The technology underneath

Markets

Change what an illustration shows for each market, never its style.

Market	Show
Live music	Concert scenes, performances, and audience energy
Venues	Architectural spaces, crowd flow, and facilities
Shows	Exhibition spaces, interactive displays, and attendees
Sports	Movement, competition, and spectators
Events	Community, shared experiences, and atmosphere

Making illustrations

Build from the brand's base shapes, with a clear focal point.
Keep perspective, scale, and style consistent across a series.
Use the brand palette with purpose, and keep enough contrast to read.
Match the detail to the space. Don't use a detailed illustration small.
For print, use 300dpi or more and convert colour for CMYK.

Downloads

Illustration pack

The key illustrations as PNG files and every spot illustration in the library as an SVG.

PNG and SVG, 249 KB

Download

In Roadie

The spot tier in apps is the SpotIllustration components, marked with their component name in the library. They keep their brand colours in both themes.