Audience dashboard

{
  "version": 1,
  "title": "Who is buying for Middle Kids at Wattle Street Social",
  "sections": [
    {
      "title": "Buyers",
      "description": "Sat 5 Dec, 1,300 capacity",
      "cards": [
        {
          "id": "buyers",
          "kind": "stat",
          "size": "stat",
          "label": "Buyers",
          "value": 612,
          "delta": {
            "value": 177
          },
          "context": "In the final week"
        },
        {
          "id": "new-buyers",
          "kind": "stat",
          "size": "stat",
          "label": "New to the venue",
          "value": 0.58,
          "format": "percent",
          "delta": {
            "value": 6,
            "format": "points"
          },
          "context": "Of buyers"
        },
        {
          "id": "tickets-per-order",
          "kind": "stat",
          "size": "stat",
          "label": "Tickets per order",
          "value": 2.1,
          "context": "2.3 at similar shows"
        },
        {
          "id": "lead-time",
          "kind": "stat",
          "size": "stat",
          "label": "Median lead time",
          "value": "12 days",
          "context": "19 at similar shows"
        },
        {
          "id": "age",
          "kind": "chart",
          "size": "md",
          "label": "Age and gender",
          "takeaway": "Women aged 25 to 34 are the biggest group",
          "plot": {
            "kind": "stacked-bars",
            "data": [
              {
                "age": "18 to 24",
                "gender": "Women",
                "buyers": 88
              },
              {
                "age": "18 to 24",
                "gender": "Men",
                "buyers": 61
              },
              {
                "age": "18 to 24",
                "gender": "Another gender",
                "buyers": 6
              },
              {
                "age": "25 to 34",
                "gender": "Women",
                "buyers": 174
              },
              {
                "age": "25 to 34",
                "gender": "Men",
                "buyers": 112
              },
              {
                "age": "25 to 34",
                "gender": "Another gender",
                "buyers": 9
              },
              {
                "age": "35 to 44",
                "gender": "Women",
                "buyers": 71
              },
              {
                "age": "35 to 44",
                "gender": "Men",
                "buyers": 58
              },
              {
                "age": "35 to 44",
                "gender": "Another gender",
                "buyers": 3
              },
              {
                "age": "45 and over",
                "gender": "Women",
                "buyers": 18
              },
              {
                "age": "45 and over",
                "gender": "Men",
                "buyers": 12
              },
              {
                "age": "45 and over",
                "gender": "Another gender",
                "buyers": 0
              }
            ],
            "x": "age",
            "y": "buyers",
            "series": "gender"
          },
          "source": "Oztix accounts, where buyers shared it."
        },
        {
          "id": "checkout",
          "kind": "chart",
          "size": "md",
          "label": "Checkout",
          "takeaway": "Most visitors leave before choosing tickets",
          "plot": {
            "kind": "funnel",
            "steps": [
              {
                "label": "Viewed event",
                "value": 5180
              },
              {
                "label": "Chose tickets",
                "value": 1760
              },
              {
                "label": "Started checkout",
                "value": 995
              },
              {
                "label": "Paid",
                "value": 612
              }
            ],
            "takeaway": "Most visitors leave before choosing tickets"
          },
          "source": "Oztix checkout events."
        },
        {
          "id": "lead-time-spread",
          "kind": "chart",
          "size": "md",
          "label": "Booking lead time",
          "takeaway": "Half of buyers book within two weeks of the show",
          "plot": {
            "kind": "histogram",
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                "days": 0
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                "days": 13
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                "days": 14
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                "days": 5
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                "days": 2
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                "days": 11
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                "days": 15
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              {
                "days": 31
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              {
                "days": 3
              },
              {
                "days": 22
              },
              {
                "days": 6
              },
              {
                "days": 53
              },
              {
                "days": 4
              },
              {
                "days": 68
              },
              {
                "days": 1
              },
              {
                "days": 54
              },
              {
                "days": 41
              },
              {
                "days": 29
              },
              {
                "days": 27
              },
              {
                "days": 65
              },
              {
                "days": 5
              },
              {
                "days": 9
              },
              {
                "days": 3
              },
              {
                "days": 3
              },
              {
                "days": 11
              },
              {
                "days": 37
              },
              {
                "days": 26
              },
              {
                "days": 2
              },
              {
                "days": 4
              },
              {
                "days": 38
              },
              {
                "days": 5
              },
              {
                "days": 8
              },
              {
                "days": 26
              },
              {
                "days": 7
              },
              {
                "days": 5
              },
              {
                "days": 13
              },
              {
                "days": 2
              },
              {
                "days": 6
              },
              {
                "days": 113
              },
              {
                "days": 11
              },
              {
                "days": 4
              },
              {
                "days": 18
              },
              {
                "days": 28
              },
              {
                "days": 13
              },
              {
                "days": 21
              },
              {
                "days": 7
              },
              {
                "days": 18
              },
              {
                "days": 10
              },
              {
                "days": 41
              },
              {
                "days": 17
              },
              {
                "days": 10
              },
              {
                "days": 30
              },
              {
                "days": 10
              },
              {
                "days": 63
              },
              {
                "days": 5
              },
              {
                "days": 22
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              {
                "days": 0
              },
              {
                "days": 29
              },
              {
                "days": 5
              },
              {
                "days": 36
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              {
                "days": 7
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              {
                "days": 2
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              {
                "days": 9
              },
              {
                "days": 25
              },
              {
                "days": 48
              },
              {
                "days": 7
              },
              {
                "days": 35
              },
              {
                "days": 5
              },
              {
                "days": 14
              },
              {
                "days": 29
              },
              {
                "days": 10
              },
              {
                "days": 25
              },
              {
                "days": 16
              },
              {
                "days": 1
              },
              {
                "days": 19
              },
              {
                "days": 31
              },
              {
                "days": 24
              },
              {
                "days": 4
              },
              {
                "days": 18
              },
              {
                "days": 4
              },
              {
                "days": 19
              },
              {
                "days": 11
              },
              {
                "days": 13
              },
              {
                "days": 22
              },
              {
                "days": 55
              },
              {
                "days": 4
              },
              {
                "days": 2
              },
              {
                "days": 23
              },
              {
                "days": 25
              },
              {
                "days": 10
              },
              {
                "days": 8
              },
              {
                "days": 12
              },
              {
                "days": 29
              },
              {
                "days": 24
              },
              {
                "days": 63
              },
              {
                "days": 5
              },
              {
                "days": 17
              },
              {
                "days": 34
              },
              {
                "days": 3
              },
              {
                "days": 9
              },
              {
                "days": 7
              },
              {
                "days": 6
              },
              {
                "days": 10
              },
              {
                "days": 4
              },
              {
                "days": 19
              },
              {
                "days": 2
              },
              {
                "days": 37
              },
              {
                "days": 2
              },
              {
                "days": 12
              },
              {
                "days": 22
              },
              {
                "days": 33
              },
              {
                "days": 3
              },
              {
                "days": 9
              },
              {
                "days": 2
              },
              {
                "days": 21
              },
              {
                "days": 3
              },
              {
                "days": 2
              },
              {
                "days": 6
              },
              {
                "days": 5
              },
              {
                "days": 39
              },
              {
                "days": 1
              },
              {
                "days": 1
              },
              {
                "days": 9
              },
              {
                "days": 7
              },
              {
                "days": 27
              },
              {
                "days": 9
              },
              {
                "days": 18
              },
              {
                "days": 3
              },
              {
                "days": 4
              },
              {
                "days": 45
              },
              {
                "days": 35
              },
              {
                "days": 34
              },
              {
                "days": 11
              },
              {
                "days": 18
              },
              {
                "days": 10
              },
              {
                "days": 24
              },
              {
                "days": 4
              },
              {
                "days": 11
              },
              {
                "days": 20
              },
              {
                "days": 16
              },
              {
                "days": 6
              },
              {
                "days": 9
              },
              {
                "days": 21
              },
              {
                "days": 1
              },
              {
                "days": 13
              },
              {
                "days": 33
              },
              {
                "days": 21
              },
              {
                "days": 14
              },
              {
                "days": 42
              },
              {
                "days": 24
              },
              {
                "days": 10
              },
              {
                "days": 4
              },
              {
                "days": 16
              },
              {
                "days": 30
              },
              {
                "days": 0
              },
              {
                "days": 5
              },
              {
                "days": 16
              },
              {
                "days": 24
              },
              {
                "days": 9
              },
              {
                "days": 20
              }
            ],
            "x": "days",
            "binWidth": 7,
            "median": true,
            "takeaway": "Half of buyers book within two weeks of the show"
          },
          "source": "Oztix sales."
        },
        {
          "id": "suburbs",
          "kind": "chart",
          "size": "md",
          "label": "Where buyers live",
          "takeaway": "Most buyers live within 5km of the venue",
          "plot": {
            "kind": "ranked-bars",
            "data": [
              {
                "suburb": "West End",
                "buyers": 161
              },
              {
                "suburb": "South Brisbane",
                "buyers": 96
              },
              {
                "suburb": "Highgate Hill",
                "buyers": 71
              },
              {
                "suburb": "Woolloongabba",
                "buyers": 58
              },
              {
                "suburb": "Paddington",
                "buyers": 44
              },
              {
                "suburb": "New Farm",
                "buyers": 38
              },
              {
                "suburb": "Fortitude Valley",
                "buyers": 33
              },
              {
                "suburb": "Toowong",
                "buyers": 29
              },
              {
                "suburb": "Chermside",
                "buyers": 22
              },
              {
                "suburb": "Logan Central",
                "buyers": 19
              },
              {
                "suburb": "Redcliffe",
                "buyers": 16
              },
              {
                "suburb": "Ipswich",
                "buyers": 13
              },
              {
                "suburb": "Springfield",
                "buyers": 12
              }
            ],
            "x": "suburb",
            "y": "buyers",
            "share": true,
            "limit": 5,
            "takeaway": "Most buyers live within 5km of the venue"
          },
          "source": "Oztix sales, billing postcodes."
        }
      ]
    }
  ]
}