# Photography

> Authentic, dynamic, and inclusive photography of events, people, partners, and venues, and how to pair it with the pattern.

![A festival main stage under a blue sky, with a crowd in front of it](https://ticketsolutionsptyltd.github.io/roadie/brand/photography/01.webp)

Event

![Four musicians posing together in front of an Oztix backdrop](https://ticketsolutionsptyltd.github.io/roadie/brand/photography/09.webp)

Close up

![A leafy beer garden full of people in the afternoon sun](https://ticketsolutionsptyltd.github.io/roadie/brand/photography/07.webp)

Venue

Photography captures the energy and emotion of live events, and shows the
partnerships behind them across every market. These guidelines keep it
consistent and authentic.

## Style

Every Oztix photo has three qualities.

- Authentic, with genuine moments from real experiences.
- Dynamic, with the energy and movement that bring an event to life.
- Inclusive, with diverse audiences and experiences in every market.

Favour vibrant event photography that shows the breadth of Oztix's markets,
and crowds and scale that show its track record.

## Types

### Event photography

Event photography captures the energy and experience of a live event. Look
for dynamic compositions with natural movement, real crowd reactions, and
lighting that carries the venue's atmosphere. Mix wide establishing shots
with intimate moments. Use it for hero images, campaigns, social posts, and
case studies.

![A car doing a burnout in blue and pink smoke, in front of a riverside crowd](https://ticketsolutionsptyltd.github.io/roadie/brand/photography/02.webp)

### Team photography

Team photography shows Oztix's people and culture in an approachable way. Keep
compositions clean and minimal, with natural, diffused light, usually from a
window, and natural expressions and poses.

- For portraits, frame people against a clean or relevant background, at a
  comfortable angle rather than straight on, seated or standing.
- For groups, capture real interactions, layer the composition for depth,
  and shoot from level or slightly above.
- For styling, people wear what's comfortable and fits the industry, with
  brand colours where they come naturally.

Use it for about pages, team introductions, leadership profiles, and case
studies.

![Two team members working together at a desk with large monitors](https://ticketsolutionsptyltd.github.io/roadie/brand/photography/03.webp)

At work, in natural light.

![A staff member in a blue vest scanning a ticket on a phone at an event entry](https://ticketsolutionsptyltd.github.io/roadie/brand/photography/04.webp)

On the job at an event.

### Partner photography

Partner photography shows Oztix's partnerships with organisers, venues, and
industry professionals. Shoot natural, confident portraits on location at a
venue or event, with relaxed but professional interactions that show the
partnership at work. Use it for case studies, testimonials, about pages, and
partnership marketing.

![Three partners smiling together at a laneway event](https://ticketsolutionsptyltd.github.io/roadie/brand/photography/05.webp)

Partners on location.

![A panel of four speakers on stage at an industry talk](https://ticketsolutionsptyltd.github.io/roadie/brand/photography/06.webp)

An industry panel.

### Venue photography

Venue photography shows the spaces where events happen. Use clean,
architectural compositions of spaces both empty and in use, and capture each
venue's features and character. Use it for venue profiles, platform
showcases, and feature marketing.

## Composition

### Zoom out for energy

Wide shots show the scale and energy of an event. Use them to show large
events and venues, audience size and engagement, the atmosphere, and the
setting Oztix works in.

- Include the surroundings that show scale.
- Capture the crowd's energy and movement.
- Frame the venue's key features.
- Use natural light to carry the atmosphere.

![A huge festival crowd facing a main stage, seen from above](https://ticketsolutionsptyltd.github.io/roadie/brand/photography/08.webp)

### Zoom in for connection

Close ups show the human side of an event. Use them for individual
experiences, emotional reactions, team members and partners, and personal
stories.

- Frame subjects against clean backgrounds where you can.
- Capture real expressions and interactions.
- Plan how the subject will be cut out for the pattern.
- Leave room in the frame for the pattern.

## With pattern and illustration

The [pattern](https://ticketsolutionsptyltd.github.io/roadie/brand/pattern.md) and [illustrations](https://ticketsolutionsptyltd.github.io/roadie/brand/illustration.md) can
join a photo to make a distinctly Oztix image.

For a close up, set the pattern behind the subject.

1. Start with a well composed close up on a clean background.
2. Cut the subject out with a mask.
3. Place the pattern behind the subject.
4. Scale the pattern to complement the subject, not overwhelm it.
5. Keep natural edges and shadows, so the subject sits in the scene.

![Four musicians cut out over the blue pattern, with music note illustrations and a co-branded event logo](https://ticketsolutionsptyltd.github.io/roadie/brand/photography/10.webp)

The close up, cut out over the pattern.

For a wide shot, use the pattern or illustrations as a subtle overlay at low
opacity, as a frame around the edges, or inside a title card or text block.

## Specifications

| Use     | Resolution                      | Format                       | Colour space |
| ------- | ------------------------------- | ---------------------------- | ------------ |
| Digital | 2000px or more on the long edge | JPG, or PNG for transparency | sRGB         |
| Print   | 300dpi or more                  | JPG or TIFF                  | CMYK         |

Crop digital photos to 16:9 for heroes, 3:2 as the standard, and 1:1 for
social. In print, allow at least 3mm of bleed where a photo runs to the edge.

## Treatment

- Keep colour natural and true to life.
- Avoid heavy filters or stylised processing.
- Hold contrast while keeping detail in highlights and shadows.
- Enhance colour subtly, towards the brand palette.
- Frame deliberately, to lead the eye to the subject.
- Give subjects room to breathe, and follow the rule of thirds.
- Never crop people at a joint.

![Three people sitting together on a couch in a bar lined with gig posters](https://ticketsolutionsptyltd.github.io/roadie/brand/photography/11.webp)

## Guidelines

- Capture real, unposed moments where you can.
- Show diverse audiences.
- Use natural light wherever it's practical.
- Frame photos with the pattern in mind, and cut subjects out cleanly.
- Don't use generic stock photography.
- Don't use filters or effects that distort reality.
- Don't let the pattern compete with or cover the subject, or add it where it
  adds nothing.
- Don't leave awkward edges on a cut out.

### Show real moments, not stock

**Do**

A real event, with real people and the brand in the scene.

**Don’t**

A posed stock photo that could be anyone's event.

## In Roadie

Photos in apps go through the [Image](https://ticketsolutionsptyltd.github.io/roadie/components/image.md) component, which
reserves the photo's space from the width and height you give it.

Docs updated 15 Oct 2026.