# Brand

> How the Oztix brand looks and sounds outside a single interface, and how its parts work together.

Oztix is Australia's largest independent ticketing company. These pages are for
designers, agencies, and partners making anything that carries the Oztix
brand, such as posters, social posts, emails, decks, and print.

Roadie is where the brand meets code. The brand's colours are Roadie's colour
scales, its type is Roadie's text styles, and its spot illustrations are Roadie
components, so a design and the app it becomes share one source.

## Brand

- [Colour](https://ticketsolutionsptyltd.github.io/roadie/brand/colour.md): The brand palette, named like stage lighting, and how to use it across digital, print, and partner work.
- [Typography](https://ticketsolutionsptyltd.github.io/roadie/brand/typography.md): Intermission, the four weights the brand uses, and the text styles that set its hierarchy.
- [Logo](https://ticketsolutionsptyltd.github.io/roadie/brand/logo.md): The Oztix logo, its primary and secondary lockups, colours, clear space, minimum sizes, and downloads.
- [Pattern](https://ticketsolutionsptyltd.github.io/roadie/brand/pattern.md): The partnership flow, a swirl pattern that adds texture and energy without competing with the content.
- [Illustration](https://ticketsolutionsptyltd.github.io/roadie/brand/illustration.md): The three tiers of brand illustration, hero, feature, and spot, and a library of every spot illustration to copy or download.
- [Photography](https://ticketsolutionsptyltd.github.io/roadie/brand/photography.md): Authentic, dynamic, and inclusive photography of events, people, partners, and venues, and how to pair it with the pattern.

## How the brand comes together

Every piece builds from the same five steps, in this order.

| Step                                                                                                                                                                               | What it means                                                                                                                          |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------- |
| 1. [Colour](https://ticketsolutionsptyltd.github.io/roadie/brand/colour.md) sets the stage                                                                                         | Sit on white, a light neutral, or a house colour. Spotlight blue is for small, concentrated moments, and the ground under the pattern. |
| 2. [Type](https://ticketsolutionsptyltd.github.io/roadie/brand/typography.md) carries the weight                                                                                   | Bold Intermission headings in sentence case lead, often in a house colour block. Lighter weights carry the rest.                       |
| 3. [Illustration](https://ticketsolutionsptyltd.github.io/roadie/brand/illustration.md) or [pattern](https://ticketsolutionsptyltd.github.io/roadie/brand/pattern.md) adds texture | Most pieces use one or both, scaled to sit with the heading rather than compete with it.                                               |
| 4. [Photography](https://ticketsolutionsptyltd.github.io/roadie/brand/photography.md) grounds it                                                                                   | Real events, real crowds, and real moments.                                                                                            |
| 5. The [logo](https://ticketsolutionsptyltd.github.io/roadie/brand/logo.md) anchors it                                                                                             | Place it last, the primary logo with the tagline wherever there's room.                                                                |

## A typical layout

Colour, bold type, and an illustration or the pattern together are the
signature. Leave one out and the work feels unfinished.

![A presentation cover with the logo and tagline, a bold white heading on Blackout, and a festival photo framed by the blue pattern](https://ticketsolutionsptyltd.github.io/roadie/brand/overview/presentation-cover.webp)

A presentation cover. A dark ground is the exception, kept for high impact sales work.

- A neutral or house colour background.
- A bold Intermission heading, often in a house colour block.
- An illustration or the pattern, scaled to sit with the heading.
- One main idea, supported by minimal copy.
- The Oztix logo, with clear space around it.

## Tone

Oztix sounds like an experienced partner, not a corporate vendor. Write in
sentence case and Australian English, keep it active, and cut the filler, as
[Voice and tone](https://ticketsolutionsptyltd.github.io/roadie/content/voice-and-tone.md) sets out.

## In Roadie

- The brand colours are the `intent-brand-blue`, `intent-brand-purple`, and
  `intent-brand-orange` intents, set out on [Colours](https://ticketsolutionsptyltd.github.io/roadie/foundations/colors.md), and
  the `--color-brand-blue-*`, `--color-brand-purple-*`, and
  `--color-brand-orange-*` tokens.
- Intermission and its text styles are on [Typography](https://ticketsolutionsptyltd.github.io/roadie/foundations/typography.md).
- The logo is the [Logo](https://ticketsolutionsptyltd.github.io/roadie/components/logo.md) component, and the swirl pattern the
  [Pattern](https://ticketsolutionsptyltd.github.io/roadie/components/pattern.md) component.
- The spot illustrations are the
  [SpotIllustration](https://ticketsolutionsptyltd.github.io/roadie/components/spot-illustration.md) components.

Docs updated 15 Oct 2026.